About, Contact and Privacy Pages for a Games Website

Visitors decide quickly whether a site is trustworthy. On a games site, that decision is harder than usual: the web has many low-quality game pages full of ads, fake download buttons and copied text. Clear "trust pages" (about, contact, privacy and editorial policy) help visitors, parents, ad networks and search engines see that a real person or business stands behind your site. This post explains what to put on each page.

• Visitors and parents want to know who runs the site before letting children play there.
• Ad networks review sites before approving them, and a site with no clear owner, contact or privacy policy is more likely to be rejected.
• Search engines publish quality guidelines that look at who is responsible for a site and its content. Google's guidelines for its quality raters, for example, discuss whether it is clear who runs a website and how to contact them.
• Partners and rights holders need a way to reach you, for example about a game that should be removed.

An about page should answer simple questions honestly:

• Who runs the site? A person, a small team or a company. Use real names if you are comfortable, or at least a real business name.
• What is the site for? For example: "We pick free browser games that suit short breaks, and write guides for them."
• Where do the games come from? Say clearly that the games are embedded from the PlayKovo catalog and made by their developers. This is honest and matches the partner terms, which ask you not to present the games as your own.
• How do you choose games? A few sentences on your criteria: works on phones, suitable for your audience, played by you before featuring.
• Since when? A short history helps, even if it is only "started in 2026".

Avoid empty phrases like "the best games on the internet". Specific, modest statements are more believable.

• A working email address or contact form. Test it.
• What people can contact you about: broken games, suggestions, rights complaints, advertising.
• A business address if you have one, or where the law in your country requires it. Some countries require a legal notice page (for example an "Impressum" in Germany) with specific details.
• A realistic response time.

If you use a contact form, protect it from spam with a honeypot field or a simple challenge, and make sure messages actually reach you.

A games site usually involves more data than the owner thinks. Your privacy policy should cover:

• Your own analytics: which tool, what is collected.
• Your own ads: which networks, and that they may use cookies.
• Embedded games: games are loaded from PlayKovo, which processes its own data under its own policy, and games may show ads that you do not control.
• Cookies and consent: what you set, and how visitors can change their choice.
• Newsletter, comments or accounts, if you have them.
• Children: your position on children's data, especially if your audience is young.
• How to contact you about privacy and how to request deletion.

Do not copy another site's privacy policy without checking it. It may describe tools you do not use and miss ones you do. If your audience includes visitors from regions with strict privacy laws, such as the EU, consider getting the policy reviewed.

This page is optional but useful, especially if you write guides and reviews:

• How you test games before writing about them.
• Whether anyone pays you to feature games (and if so, how you label it).
• How you handle corrections.
• Your rules for what you do not feature, such as violent games on a family site.

If many visitors are young, a short page for parents builds trust:

• What kind of games you list and what you avoid.
• That games may show ads, and that ads inside embedded games come from the game or its platform.
• Simple advice on breaks and screen time, with links to your health-related articles if you have them.
• How to report a game they find inappropriate.

• Link all trust pages from the footer of every page.
• Link the about page from the main menu or the games section intro.
• Keep them up to date: dates, tools and contact details.
• Write them in the language of your site, and in each language if your site is multilingual.

For guides and articles, show who wrote them. A short author line with a name and a sentence about the writer ("plays puzzle games daily, writes our guides") adds credibility. Do not invent authors or fake credentials. A real person with modest credentials is better than an impressive invented one.

• No way to contact anyone.
• Download buttons for games that need no download.
• Ads that look like play buttons.
• Copied descriptions on every page.
• Claims to have made games that you only embed.
• A privacy policy that mentions a different site's name.

• About page: who, what, where the games come from, how you choose them.
• Contact page with a working address and the topics you handle.
• Legal notice where your country requires one.
• Privacy policy covering analytics, ads, embedded games, cookies and children.
• Optional editorial policy and parents page.
• All linked in the footer, kept up to date.
• Real author names on articles.

More guides for running a games section are on the developers and partners blog.