Ads Inside Embedded Games: What You Can and Cannot Do

If your site runs ads, adding embedded games raises a fair question: how do the ads inside the games relate to the ads on your page? The Partner Terms say what you can and cannot do with the ads inside the game frame, and are silent on your page's own ads. This post separates the two so you can plan around them.

Games may show PlayKovo house promotions or third-party advertising. The Partner Terms are direct about your role: you may not block, hide, alter, replace or interfere with them. They add that you may not modify the embed in a way that changes, hides, blocks or replaces the game, its ads, its branding, its credits or its controls.

In practice, that rules out:

• CSS or scripts that hide parts of the frame where ads appear;
• wrappers that crop the frame so an ad area is cut off;
• ad-blocking code on your pages aimed at the frame;
• replacing the embed with your own player.

It also means you cannot expect to receive anything from those ads. The terms state that the partner program does not include a revenue share or payment to partners today. See no revenue share: what that means.

The Partner Terms do not set rules for the ads you show on your own page outside the game frame. That is between you and your ad network. So the questions to ask are about your network's policy:

• Does your ad network allow ads on pages whose main content is an embedded game?
• Does it have rules about ad density, or about ads placed very near interactive content?
• Are there rules about accidental clicks? Placing an ad directly beside a game's controls invites misclicks, and most networks forbid designs that encourage them.

Read your network's current policy rather than assuming. Our post on popups, autoplay and notifications covers what makes pages feel hostile.

1. Give the game a clear, uncluttered area.
2. Keep a visible gap between the game and any ad unit, so a tap on one cannot land on the other.
3. Put a moderate number of ad units above or below the game, not overlapping it.
4. Do not use sticky or floating ads over the game area, especially on mobile.
5. Do not auto-refresh ads while the visitor is playing.

This layout also tends to earn better results, since a visitor who is not annoyed plays longer and sees more pages.

Do not trigger your own full-screen ads or popups at the moment a visitor starts or ends a game. The Partner Terms forbid forcing, tricking or rewarding visitors into launching a game, and overlays on top of a game to capture clicks. A full-screen ad that fires on a click inside the game frame area is close to the same thing.

Ad networks usually need a consent banner in regions with privacy laws. That is your site's responsibility, as is having a privacy policy. See cookie notices and a privacy policy for a site with embedded games. Do not pass personal data about your visitors to PlayKovo.

You can't remove it, but you can choose different games and tell PlayKovo. Write to [email protected] with the game and what you saw. Include the page and a screenshot. If an ad is inappropriate for a family audience, that is useful feedback.

• Embed unchanged, ads inside the frame untouched.
• Own ads kept clear of the frame.
• Network policy read and followed.
• Consent banner and privacy policy in place.
• No full-screen tricks around the game.

The rules are in section 10 of the Partner Terms. For the bigger picture, see whether embedded games help engagement.